Google just put the market research biz on notice

Great Article About Changes in the Market Research Indutry

It’s not so much the statistics from its various mobile industry surveys that make Google’s new Databoard so cool, but the fact that they’re free, pretty and ready to use. It’s not going to put analyst or research firms out of business any time soon, but if I were in the business of charging hundreds to thousands of dollars for market research reports, I wouldn’t take Databoard too lightly either.

Here’s the service in a nutshell: Google has done a bunch of research into how people are using mobile devices, and now it has created a service where you can easily find the key data points from those studies and then share them or turn them into infographics. You can also just download the reports in their entirety. It’s remarkably simple and, in theory, remarkably useful.

I created the infographic here in about an hour, pretending I was someone in…

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